Yes, after nine years, we have changed our logo. Many will ask themselves why… and I don’t even want to know what some badmouthing people might have to say… The explanation is simple and brief. For a long time, I had wanted to create a new, modern logo, but had no time so far. However, the more important question is why I felt like having a new logo. At the beginning of Ecological Divers in 2008, I had asked a friend to create a logo, who then designed the well-known logo of the last years. What I had not known was, that this logo had been created using a photo, that was not by me. Even if this photo was not recognizable and there was no copyright infringement, I did not like this. So, I had always played with the idea of changing the logo, even tough I often was advised against that.

Now, with the new Dive Shop and our new MARES / SSI XR range, it was time to design a new and modern logo. And I dare say it was done very well.